‘Lore’ is the body of knowledge and ancient traditions that define the story and mythology of a narrative. We understand the world-building elements that define our clients so we can add depth and richness to our work.
We craft stories, experiences and environments
Power of experiences
Now it is the actual experiences we have with a brand that define its relevance—emotionally, socially, and when it's time to be loyal. We help imagine, create, curate, and manage the total experience for companies, brands, and special projects.
Impact and value
Every project we take on is informed by a clear definition of success and a roadmap to get there. We believe generating impact and making people feel valued creates a different kind of value. By doing this, we have nurtured relationships with our clients seeking authentic narratives that inspire engagement on a deeper level.
Audience obsessed
As curious experts, we are passionate about the study of audiences. Together with the science of emotions and memory, we use that knowledge to inform and shape the experiences we create. Whether the audience is 10 or 10,000, we move the many, one at a time.
Innovation driven
Each day presents a fresh opportunity to experiment, push boundaries and explore different sides of engagement. We are constantly looking at trends in an ever-changing dynamic market. To accelerate our ability to innovate, we created an internal R&D incubator where we explore advancements in design, technology, and entertainment.
Meet the executive team
Beatrice Remy
MANAGING DIRECTOR
Founder, managing director at the helm and origin of LORE, Beatrice guides the company with a strong tradition of celebrating the makers of arts and creativity and their savoir-faire whilst being passionate about businesses. With over 22 years in the industry, Beatrice has an impressive portfolio covering multinationals and local corporations for live, integrated marcom, and digital solutions. Beatrice is also known in the Hong Kong community as “Conseiller du Commerce Extérieur” – an ongoing consulting post as a French Foreign Trade Advisor. A community leader in business, arts and culture, women matters, and multiple charities, she has been awarded a National Order of Merit by the French government. Beatrice is a Board Member of the Alliance Francaise de Hong Kong. She is also a judge for the Cannes Lions and Event Marketing Awards.
Andrew McWalters
CREATIVE DIRECTOR
Andrew is a seasoned creative leader and strategist with over 15 years experience in the creative industry. He’s an expert in visual communication, storytelling, branding and spatial design. Having worn many hats in his career he has a unique ability to manage multi-disciplinary projects and to navigate complex challenges. As Creative Director at LORE, his role is helping organisations solve complex business problems with effective, insight-driven creativity.
Awards
2023 / Gold Excellence in Use of Technology / Marketing Excellence Awards / French May Arts Festival Virtually Versailles Exhibition
2020 / Gold Best Event-Health and Fitness / The Marketing Event Awards / Anessa Sun City Fest
2020 / Silver Best Client Agency Collaboration / Agency Of The Year Awards / TUMI Hong Kong
2020 / Silver Best Idea Public Relations / MARKies Awards / TUMI Loft
2019 / Bronze Event Agency of the Year / Agency of The Year
2019 / Silver Large Outdoor Event / Marketing Events Awards / adidas World Cup
2019 / Bronze Best Event Results / Marketing Events Awards / adidas World Cup
2019 / Silver Best Pop Up / Marketing Events Awards / TUMI Lodge
2019 / Gold Best Use of Technology / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Gold Campaign of the Year / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Silver Best PR Campaign Consumer Brand/ Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Bronze Best Promotional Campaign/ Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Bronze Best PR Event / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2018 / Boutique Agency of the Year / Agency of The Year
2018 / Silver Outstanding Creative Event / Marketing Events Awards / adidas Brand Day
2018 / Bronze Best Event Corporate / Marketing Events Awards / adidas Brand Day
2018 / Silver Best outdoor event: Health and Fitness / Marketing Events Awards / adidas Sports Base
2018 / Silver Best use of multi-channel / Marketing Events Awards / adidas Sports Base
2018 / Gold Best VIP Event / Marketing Events Awards / TUMI House
2018 / Bronze Best Exhibition Event / Marketing Events Awards/ TUMI House
2018 / Best of Show Campaign / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Events / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Integrated Marketing / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Experiential / MARKies Awards / adidas Sport Base 2017
2018 / Silver Best Idea Customer Acquisition / MARKies Awards / adidas Sport Base 2017
2018 / Silver Best Idea Customer Engagement / MARKies Awards/ adidas Sport Base 2017
2018 / Bronze Best Use of Mobile / MARKies Awards / adidas Sport Base 2017
2017 / Gold Excellence in Mass Event / Marketing Magazine / adidas Sport Base 2017
2017 / Gold Excellence in Event Marketing / Marketing Magazine / adidas Sport Base 2017
2017 / Silver Excellence in Integrated Marketing / Marketing Magazine / adidas Sport Base 2017
2017 / Silver Excellence in Mass Event / Marketing Magazine / ABinBev Corona This is Living
2017 / Gold Best Mobile Solution Events / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Gold Best Use of Mobile Integration / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Bronze Best App Health and Fitness / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Bronze Most Innovation Use of Mobile / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Marketer of the Year / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Use of Technology / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Gaming / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Retail Marketing / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Silver Excellence in Integrated Marketing / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Bronze Excellence in Customer Engagement / Marketing Excellence Awards / adidas Sport Base 2017