Cartier ‘Into The Wild’ Exhibition 

 

The Challenge

One of the world's most prestigious and celebrated luxury houses, Cartier, wanted to launch its first-ever touring exhibition 'Into The Wild' in Hong Kong. It was an immersive experience that invited visitors to explore the heritage of the House's icon - La Panthère - and embark on a journey to discover the story behind the feline emblem. In addition to adapting the headquarter designs for Hong Kong, 'Into The Wild' required new design adaptations and experiences to better suit the local audience, as well as overcoming the challenge of configuring all the intended flows within the tight space and low ceiling constraints of the K11 Musea space.

The Approach

LORE worked with Cartier's global and local teams to realise the headquarters' vision for the exhibition, while creating and designing new, unique, shareable experiences to drive engagement. LORE brought the spirit and story of the Panther to life by venturing beyond a conventional visual experience into the realm of immersive theatre. The exhibition incorporated interactive content, kinetic technology, spatialised sound and storytelling actors in a maze of interconnected rooms to showcase the iconic Panthère universe.

Sharability through viral, Instagrammable moments was key to the exhibition's success and the benchmark for 'Into The Wild' experiences. LORE reinvented and in some cases invented moments. The exhibition façade was enhanced with striking gold paint, 3D backlit panther spots and a gold framed light tunnel entrance.

To immerse visitors in the three stylized expression of the panther - graphic, sculptural and naturalistic - LORE created the 'Design Room' in Cartier's signature aesthetic, with a series of mirrored infinity tunnels. Visitors could enter a graphic golden frame, explore a storm of abstract shapes or take a naturalistic stroll between coated walls of spotted fur. The three tunnels were an instant hit on social media. They became a permanent feature of subsequent exhibitions globally.

The 'Collection' area was the final room in the extensive panther den designed by LORE. Inside, carefully curated collections were juxtaposed with shareable moments - visitors could pose with a giant faceted panther head, lenticular sculptural walls and infinity displays, or sit in a stylish library and enclosed lounge. LORE also designed and curated the workshop space, inventing a myriad of experiential themes alongside artists, ateliers and performers.

Beyond our production and technical expertise and delivery covering 1,000 sq.ft., LORE staffed and managed the day to day performance, guided tours, workshops and hospitality of the 12 unique rooms across the 3 weeks in the fall of 2021 for the first ‘Into The Wild’ world exhibition opening up the wonders of the Panthère universe.

 

Client
Cartier

Year
2021

Industry
Luxury

Services
Exhibition

A corridor with illuminated display screens on both sides showing portraits of women modeling jewelry and fashion outfits.
Interior of a museum or gallery with a large wall featuring the text 'Into the Wild' in green and 'Panthère de Cartier' in white. There is a graphic of a jaguar in black-and-white, with part of its body and spots dissolving into small black shapes.
Indoor hallway with reflective mirrored walls and decorative light fixtures, illuminated with warm lighting, and the words 'Into the Wild' displayed on the wall.
A geometric golden lion head wall sculpture with blue eyes, illuminated by yellow lighting behind it, in a modern interior with beige walls and dark ceilings.
Interior of a modern room with black and gold decor, including a gold lion head wall sculpture, a white table with a lamp, and black shelving with framed photos and decorative items.
Display with letters spelling 'PARENT' and various objects, including a dollar bill, a blue vial, and electronic components, reflected on a shiny black surface.
A hallway with a geometric, gold-colored lattice structure forming an organic tunnel-like ceiling design. The walls are plain and white, and a fluorescent light runs along the ceiling center. The floor is beige marble with a black tape line running down the middle.
A hallway with metallic textured walls decorated with floating blue geometric shapes and green lighting, leading to a door or an opening at the end, with a sign reading 'ABSTRACT' in blue letters.
Hallway lined with curtains that have a leopard print pattern, with a mirror or reflective surface at the in the distance.
A woman standing in a room with black and white leopard print wallpaper and carpet, wearing a matching leopard print outfit and white shoes.
Luxury retail store display with handbags showcased on geometric shelves against a modern geometric wall, illuminated with spotlights and soft ambient lighting.
Modern black display shelves with golden accents, showcasing framed pictures, decorative objects, and books, ceiling with spotlights, and a gray table with open books and a chair in the foreground.
Display of jewelry in glass cases with leopard print background and digital screens showing a leopard.

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