2021: Let’s get Creative

2020: What was that?

Does anyone else feel like they woke up from a bad dream on 1st January, only to realise it was not a dream… 2020 actually happened? We would be lying if we said we weren’t a little bruised and sore from the rollercoaster we (and the rest of the world) were forced to endure last year. The creative industry was one of many that was hugely impacted by the pandemic, and it’s not over yet. But, in order to survive, we have to be optimistic and to be optimistic we have to get creative!

2021: Why we are not scared

So, what are we looking forward to? It’s a tough question to ask, as Hong Kong still battles its fourth wave and the rest of the world are in the grips of an ever mutating virus. One sentiment shared by the entire team at LORE is that creativity thrives during challenging times, and as a collective of creatives, story-tellers and strategic thinkers we embraced the opportunity to learn more about new technologies and how we can humanize the experience for a physically disconnected audience.

Like most creative agencies, evolution is at our core, even more so during 2020. Now we’re in the cold embrace of 2021 (it’s freezing) we want to thrive by harnessing every nugget of insight we gained from an unprecedented 2020. It is often hard to remain motivated and it seems that everywhere you turn there is another depressing news story or statistic to bring us all down. But we’re not scared! We’re ready!

Harness Creativity with Intent  

Our intention is to help harness creativity throughout 2021 and to connect you to your audiences on a human level, even if we’re physically apart. Creativity is our biggest power, it connects us to our clients in infinite ways and unites our agency and partners.

Why are we so optimistic, we hear you say? Maybe we’re still high on excess food and drink from the festive season, or maybe we’re just full of January motivation… One thing we are certain about, we don’t want to focus on things we cannot control, instead we’ll focus on what we can.

Moving Forward

As we move into 2021, LORE are here, we are versatile, we are committed and we are Creative!

Whether it’s a branding refresh, a pop-up activation, a virtual experience or a hybrid event we are here to collaborate with you. Our insights gained throughout 2020 have redefined our perspective on the power of communication and the positive outcomes of human experiences.

We grind our own coffee beans, come and try them!