
The garden is open
LORE helped Hoegaarden transform Lee Tung Avenue in Wanchai into a Gaarden filled with creative and mesmerising decorations, making it a perfect patch of green in the city. At the pop-up guests could discover a garden area where they could hang out with friends and enjoy a glass of cool, refreshing “beertails” featuring Hoegaarden beer. In partnership with neighbouring restaurants and bars, Hoegaarden also launched a range of delicious cocktails and gourmet treats. Guests could also participate in DIY workshops to show off their creative skills in crafting their own Stone Gaarden or designing their own colourful Gaarden Moss.
Client
Anheuser-Busch InBev
Year
2017
Industry
FMCG
Services
Event Marketing