Lore isn't just told—it’s experienced. Inspired by the ancient art of world-building through shared story and tradition, LORE shapes physical activations, pop-ups, and global gatherings that bring your brand’s unique narrative to life across every touchpoint.
We craft stories, experiences and environments
Audience Obsessed
As curious experts, we are passionate about the study of audiences. Together with the science of emotions and memory, we use that knowledge to inform and shape the experiences we create. Whether the audience is 10 or 10,000, we move the many, one at a time.
Differentiated Innovation
We pair a clear roadmap for success with a relentless drive for innovation. Utilizing our internal R&D incubator, we explore trends in design, technology, and entertainment to push creative boundaries. This allows us to craft authentic, differentiated experiences that make people feel valued and elevate brand engagement.
Sustainability Pledged
We are producers, planners, and innovators who are focused on making a lasting impact while leading the way in event-based sustainable practices. We don’t just create environments – we protect them too.
Our Team
Beatrice Remy
MANAGING DIRECTOR
Founder and Managing Director, Beatrice leads LORE with a passion for creative savoir-faire and business growth. Bringing over 22 years of experience delivering live, integrated, and digital solutions for multinational brands, she also serves as a French Foreign Trade Advisor. Awarded the French National Order of Merit, Beatrice is a Board Member of Alliance Française de Hong Kong and serves as a judge for the Cannes Lions and Event Marketing Awards.
CREATIVE DIRECTOR
Andrew McWalters
Andrew is a seasoned creative leader and strategist with over 15 years experience in the creative industry. He’s an expert in visual communication, storytelling, branding and spatial design. Having worn many hats in his career he has a unique ability to manage multi-disciplinary projects and to navigate complex challenges. As Creative Director at LORE, his role is helping organisations solve complex business problems with effective, insight-driven creativity.
Fiona Cho
CLIENT ENGAGEMENT MANAGER
Fiona brings over 15 years of high-level PR and brand marketing experience, combining agency agility with rich in-house perspective. Holding a degree in Materials Science from The Chinese University of Hong Kong, she approaches client engagement with both analytical rigor and creative strategy. Fiona has managed leading international brands including Miele, Fossil, and Aimer China. Having operated on both the client and agency sides, she excels at strategic 3D planning, cross-cultural collaboration, and driving meaningful client partnerships.
DESIGN MANAGER
Fai Ng
Fai is an accomplished 2D and 3D designer with an extensive background across public relations, communications, and experiential event agencies. His versatility spans spatial 3D rendering, graphic design, illustration, and video editing, giving him a holistic perspective on both brand messaging and visual aesthetics. Fai has spearheaded diverse projects ranging from luxury set design and seasonal installations to bespoke gift design for world-class brands including Hermès, De Beers, Montblanc, Island Shangri-La, Hysan Place, and 1881 Heritage.
Awards
2026 / Silver Best Engaging Event / Marketing Events Awards / Blue Girl Dai Pai Dong Party 2025
2024 / Gold Best Event Production / Marketing Events Awards / Hong Kong FinTech Week 2023
2024 / Silver Best Innovative Production / Marketing Events Awards / Hong Kong FinTech Week 2023
2023 / Gold Excellence in Use of Technology / Marketing Excellence Awards / French May Arts Festival Virtually Versailles Exhibition
2020 / Gold Best Event-Health and Fitness / The Marketing Event Awards / Anessa Sun City Fest
2020 / Silver Best Client Agency Collaboration / Agency Of The Year Awards / TUMI Hong Kong
2020 / Silver Best Idea Public Relations / MARKies Awards / TUMI Loft
2019 / Bronze Event Agency of the Year / Agency Of The Year Awards
2019 / Silver Large Outdoor Event / Marketing Events Awards / adidas World Cup
2019 / Bronze Best Event Results / Marketing Events Awards / adidas World Cup
2019 / Silver Best Pop Up / Marketing Events Awards / TUMI Lodge
2019 / Gold Best Use of Technology / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Gold Campaign of the Year / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Silver Best PR Campaign / Consumer Brand / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Bronze Best Promotional Campaign / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2019 / Bronze Best PR Event / Marketing PR Awards / TUMI X Chris Pratt @The TUMI Loft
2018 / Boutique Agency of the Year / Agency Of The Year Awards
2018 / Silver Outstanding Creative Event / Marketing Events Awards / adidas Brand Day
2018 / Bronze Best Event Corporate / Marketing Events Awards / adidas Brand Day
2018 / Silver Best outdoor event: Health and Fitness / Marketing Events Awards / adidas Sports Base
2018 / Silver Best use of multi-channel / Marketing Events Awards / adidas Sports Base
2018 / Gold Best VIP Event / Marketing Events Awards / TUMI House
2018 / Bronze Best Exhibition Event / Marketing Events Awards/ TUMI House
2018 / Best of Show Campaign / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Events / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Gaming / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Integrated Marketing / MARKies Awards / adidas Sport Base 2017
2018 / Gold Best Idea Experiential / MARKies Awards / adidas Sport Base 2017
2018 / Silver Best Idea Customer Acquisition / MARKies Awards / adidas Sport Base 2017
2018 / Silver Best Idea Customer Engagement / MARKies Awards/ adidas Sport Base 2017
2018 / Bronze Best Use of Mobile / MARKies Awards / adidas Sport Base 2017
2018 / Silver Excellent in Mass Event /Marketing Excellence Awards / adidas World Cup 2018
2018 / Best Store Experience Lifestyle Pop UP / Retail in Asia Best Retail Experience Awards / TUMI Lodge
2017 / Gold Excellence in Mass Event / Marketing Magazine / adidas Sport Base 2017
2017 / Gold Excellence in Event Marketing / Marketing Magazine / adidas Sport Base 2017
2017 / Silver Excellence in Integrated Marketing / Marketing Magazine / adidas Sport Base 2017
2017 / Silver Excellence in Mass Event / Marketing Magazine / ABinBev Corona This is Living
2017 / Gold Best Mobile Solution Events / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Gold Best Use of Mobile Integration / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Bronze Best App Health and Fitness / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Bronze Most Innovation Use of Mobile / Mob-Ex Award Marketing Magazine / adidas Sport Base 2017
2017 / Marketer of the Year / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Use of Technology / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Gaming / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Retail Marketing / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Mass Event / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Gold Excellence in Event Marketing / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Silver Excellence in Integrated Marketing / Marketing Excellence Awards / adidas Sport Base 2017
2017 / Bronze Excellence in Customer Engagement / Marketing Excellence Awards / adidas Sport Base 2017