LORE takes Silver for Best Engaging Event - Blue Girl Beer Dai Pai Dong Party at Marketing Events Awards 2026

Congratulations! We are excited to announce that LORE and Jebsen & Co. have won SILVER for Best Engaging Event at the Marketing Events Awards 2026 for the Blue Girl Beer Dai Pai Dong Brand Activation Event.

The Silver award recognises the outstanding success of the Blue Girl Beer Dai Pai Dong Party which lasted for two nights – a culturally immersive activation that reimagined Hong Kong's beloved street dining heritage through a contemporary brand lens. From the striking bamboo scaffolding installation to the authentic dai pai dong mise‑en‑scène, every element was designed to spark connection, conversation, and lasting memories among party goers.  

At the heart of the experience was Blue Girl Beer's dual malt signature – a celebration of the brand's distinctive recipe that has made it a favourite among beer drinkers for generations. 

Special thanks to the Jebsen Beverage team for your continuous trust and partnership in collaborating with us.

Read our full case study here: https://www.lore.live/bluegirlbeerwatermark-2025